Clarity AI is a leading sustainability analytics provider. We provide you insights on company sustainability performance to help you make more informed decisions when shopping for products and services.
Clarity AI’s principles
Technology driven approach
Brand sustainability badges
We independently assess companies' sustainability performance and award badges to the top performers across 3 key topics.
Climate action badges
Lower direct greenhouse gas emissions
Company among the lowest 10% of comparable companies by direct and energy-related greenhouse gas emissions
Lower indirect greenhouse gas emissions
Company among the lowest 10% of comparable companies by indirect greenhouse gas emissions
Committed to reduce greenhouse gas emissions
Company has committed to reduce greenhouse gas emissions in line with the goal of limiting global warming to 1.5ºC
Disclosing greenhouse gas emissions
Company discloses direct, energy-related and indirect greenhouse gas emissions
Using renewable energy
Over 90% of the energy used by this company comes from renewable sources
Gender equality badges
50% or more of this company's employees are women
Female board representation
50% or more of this company’s board members are women
Gender pay gap
Women at the company are paid at least as much on average as their male colleagues
Resource conservation badges
Lower water consumption
Company among the lowest 10% of comparable companies by water consumption
Responsible land use
Company has implemented recognized practices that protect land resources
Plastic packaging reporting
Company reports the total amount of plastic packaging used in its operations
Recyclable plastic packaging commitment
Company has committed to make all its plastic packaging recyclable by no later than 2030
Clarity AI's brand badges showcase performance based on an assessment of specific aspects of sustainability and are not intended to provide an overall assessment of the brand's sustainability.
Do brands pay Clarity AI for obtaining badges?
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